Is your grassroots campaign full of puppies, screaming monkeys or roaring lions?
Brad Fitch from the Congressional Management Foundation outlines the six different types of constituent communications to Congress and explains which are the most effective.
According to CMF, when thinking about what affects the decisions of a Member of Congress, remember HEAD, HEART, and HEALTH:
HEAD – why an individual is supporting or opposing the bill
HEART – the personal stories that illustrate how legislation affects real people
HEALTH – that’s “political health” for the Member — how the legislation will impact the Member’s districtor state
Keep these tips in mind when sending a message to Congress using POPVOX.
